Verisk’s Sequel Launches Hub to Simplify Product Distribution, Delegated Authority Biz

December 7, 2021

Insurance software specialist, Sequel, a Verisk business, announced its latest initiative, Sequel Hub, which is described as a flexible solution designed to simplify the distribution of standalone products and delegated authority business.

The Sequel Hub launches with over 10 carriers and two of the top three brokers.

Sequel Hub orchestrates seamless messaging between brokers, carriers, delegated authorities and market systems, enabling intermediaries to place submissions, receive quotes and access capacity from multiple carriers through a single system.

Hosted in the cloud on Amazon Web Services (AWS), Sequel Hub is based on Rulebook Hub, the API hub (or application programming interface hub) for global insurance policy distribution, which was acquired by Sequel in 2018, with additional shared elective services including submission, triage, routing, auto-rating, pricing, and data augmentation.

In an increasingly fragmented insurance marketplace, many carriers have developed their own placement portals and brokers use an ever-expanding range of channels to distribute risk, said Sequel. Brokers are required to manage and maintain potentially dozens of API connections with individual carriers, and to log in to numerous carrier portals to assemble a panel of quotes for any given risk.

This approach is expensive, time-consuming, and unsustainable, the company explained.

Building on the work of Sequel, ACORD and the Sequel6 (comprised of six of the leading managing agencies at Lloyd’s) to develop a new data and API standard for the London Market, Sequel Hub standardizes messaging and automatically interprets, translates, and routes messages between parties, bringing huge efficiency to distribution workflows.

A single message into Sequel Hub can result in many actions, meaning a broker can receive quotes from multiple carriers from a single submission, for example, rather than rekeying submission data for each carrier.

Crucially, users of Sequel Hub will be able to send and receive messages from within their own systems, eliminating the need to maintain multiple direct connections. This will save significant time and resources, increase the speed of doing business and improve the quality of data flowing through the distribution chain.

Ian Summers

Data presented to Sequel Hub can also be seamlessly fed in and out of market systems such as PPL and Whitespace as well as integrating seamlessly with solutions such as Sequel Broking, Sequel Underwriting and Sequel Rulebook Hub, and can be enriched and augmented with data, analytics, and machine learning tools from the wider Verisk organization. As well as simplifying distribution, this empowers users with deeper real-time insights and lays the foundations for automated underwriting and future innovations.

“The proliferation of point-to-point solutions and lack of coherent placing standards has made distribution highly inefficient in the London market. As an industry under pressure, we can and must do better,” commented Ian Summers, CEO of Sequel. “Brokers should not have to manage and maintain dozens of API connections to place risks, and market participants should be speaking the same digital language so they can transact quickly and affordably. Sequel Hub brings together data standardisation, real-time connectivity and automation with the best available data to make distribution simpler, more efficient and more intelligent.”

Launched in 1993, Sequel’s range of software and services includes end-to-end insurance solutions, underwriting, policy administration, claims, reinsurance, exposure management and analytics, driving the growth and success of some of the world’s leading insurance organizations – insurers, reinsurers, brokers, MGAs, coverholders, and start-ups operating across international insurance markets including Lloyd’s.

Source: Sequel

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